Reflections: The real reason you still shop at Ikea

‘Home’ feels too uncertain a notion to invest in these days – decoratively and emotionally – and sometimes decor becomes an afterthought. Sarah Amandolare wrote a piece for the Guardian at the weekend that struck a chord with me – as someone researching (and eventually writing about) the topic of home, I am always on … More Reflections: The real reason you still shop at Ikea

The real reason you still shop at Ikea – and probably always will

Title: The real reason you still shop at Ikea – and probably always will Author: Sarah Amandolare Published in the Guardian on June 26 2016 ‘Home’ feels too uncertain a notion to invest in these days – decoratively and emotionally – and sometimes decor becomes an afterthought I’ve spent much of my adult life amid other people’s decor, … More The real reason you still shop at Ikea – and probably always will